ELECTROCHEMY TV has come a long, long way… Here you will get to learn about the origins and a little about the editor and producer, Al McDonald.
Are you sitting comfortably? Wonderful! Read on…
ELECTROCHEMY TV - THE ORIGINS
ELECTROCHEMY TV Al McDonald came up with “ELECTROCHEMY” one day after watching the remake of ‘The Day The Earth Stood Still’ with Keanu Reeves (he’s a big Sci-Fi fan). “Electro” pertaining to all things Electronic music and “Chemy” for the way music (and media in general) can have an effect on the chemical changes in the human body! Listening to music can produce Dopamine and possibly Adrenaline – with aggressive, hard and harsh music that Electronic music can sometimes produce. ELECTROCHEMY was born July 2013.
In a nutshell ELECTROCHEMY TV came out of the ashes of ‘Blip-Bop’ – a very successful PDF and interactive PDF magazine that were available online. Unfortunately, Al lost the domain name ‘Blip Bop dot com’ (through no fault of his own); as it turned out taking a rest was vital to his health. Who knows what would have happened if Al had gone to that one last gig for the month? At first ELECTROCHEMY took on the same PDF and interactive PDF formats; inevitably producing 200-odd pages on his own would take its toll, again, on the Al we know and love. So, Al decided to turn ELECTROCHEMY into a YouTube magazine and channel. Al managed to produce 3 YouTube programs before personal tragedy struck. It took Al 2 years to recover and return to producing ELECTROCHEMY TV.
Today Al works with a handful of people helping him to produce content and to publicise the ELECTROCHEMY TV YouTube channel and website. Things are looking up! The best has gotten better and will continue to do so…Thanks for being there!
THE JOURNALIST Flashback to 1988, the Astoria Theatre, Charing Cross Road, Central London... The legendary Belgian group Front 242 were playing unbeknownst to Al who was standing by the side entrance minding his own business when the door opened up, “You must be here for the interview, right?” Al gave an affirmative nod and the next thing he was backstage doing an interview with Front 242 and the rest, as they say, is history.
Al got the journalist bug and began writing for various magazines associated with Electronic music. Al also became a Front 242 fan and under their influence he embarked on his journey into making Electronic music himself. The fascination with computers, synthesizers and drum machines took root to the point where Al became knowledgeable to write about music technology.
In 1995 Al had stopped writing for the Electronic music periodicals, “I was bored of asking the same questions and needed a change of direction… The editors wanted to keep doing the same thing over and over. I opted out…” Al enrolled into college to study New Media Technology. As a result of the course he acquired a number of skills: Graphic Design with Photoshop & Illustrator; Web Design with Dreamweaver and Video Editing with Premiere. Back in those days it was very hard to combine the mediums into a cohesive whole. The medium of delivery proved to be sketchy with CD ROMs, Director and Authorware (CD ROM creation software) soon became redundant. Video on the Internet was a pixelated disappointment with RealVideo. Al decided to return to journalism on his own terms and created online magazines to reflect not just Electronic music but its culture too! The results were very good but the workload became taxing. The next form of delivery was PDF and although it was easier to maintain than constantly updating a website that too became taxing as more bands craved exposure. Al had to seriously rethink the PDF mode of delivery.
YouTube became the perfect medium for Al to deliver his ahead of time vision.
A LITTLE HELP FROM HIS FRIENDS: SOCIAL NETWORKING Al is definitely no stranger to social networking. Believe it or not he had a similar idea to MySpace but because he didn’t learn how to program he implemented a crude idea in the form of one of his websites dedicated to a onetime music making software that is now defunct, Making Waves.
When MySpace came along Al quickly embraced it and had many likeminded friends / followers. Then Facebook came along and Al eventually embraced it and as a result he has made some very solid friendships – some of which are helping him with the ELECTROCHEMY TV video magazine.
Andrea Geno, Art Director, has helped to create the overall look of ELECTROCHEMY TV.
Ekaterina Elektra, Promoter, helps with putting ELECTROCHEMY TV out there.
In addition there are a handful of people who help with creating the socio-political mini-documentaries with their input.
It’s a nice little team. It’s amazing what can be achieved through social networking.
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